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December 25, 2023
6 min read

Web5: Building the Decentralized Internet

Exploring Web5 technologies and how they enable true data ownership and decentralized applications.

When Jack Dorsey announced Web5 in June 2022, the crypto world collectively groaned. Another blockchain buzzword? Another attempt to revolutionize the internet with promises of decentralization and user ownership? But as developers began examining the technical specifications, something surprising emerged: Web5 wasn't really about blockchain at all. It was about something far more fundamental—giving people control over their own digital identity and data.

The name itself is a bit of a joke. Web5 is supposed to be Web2 plus Web3, skipping the cryptocurrency speculation and returning to the original promise of decentralization. But behind the cheeky branding lies a serious attempt to solve problems that have been plaguing the internet for decades.

The Broken Promise of the Web

To understand why Web5 matters, you need to understand how we got here. The early internet was genuinely decentralized—anyone could run a server, publish a website, or start their own online community. But as the web evolved, convenience trumped independence. It became easier to use Google than to run your own search engine, simpler to post on Facebook than to maintain your own blog, more practical to store files on Dropbox than to manage your own server.

This convenience came with a hidden cost: digital feudalism. Every platform you use owns your data, controls your identity, and sets the rules for how you can participate online. Create a viral TikTok account with millions of followers? TikTok owns the relationship with your audience. Build a thriving business on Instagram? Instagram can shut you down without explanation. Store years of photos on Google Photos? Google controls whether you can access them.

The promise of Web3 was supposed to solve this by putting everything on blockchain. Own your NFTs! Trade your tokens! Participate in DAOs! But Web3 became obsessed with financializing every aspect of digital life. Instead of solving the ownership problem, it created new problems: environmental concerns from energy-intensive blockchains, user experiences so complex that only crypto enthusiasts could navigate them, and speculation that overshadowed any practical utility.

Web5 takes a different approach. Instead of trying to blockchain everything, it asks a simpler question: what if you could own your digital identity and data without needing tokens, wallets, or cryptocurrency exchanges?

Identity Without Intermediaries

The core insight of Web5 is that identity shouldn't require permission from any authority. Right now, your digital identity is fragmented across dozens of platforms, each with its own username, password, and profile. Lose access to your Google account, and you lose access to your email, photos, documents, and any other services tied to that identity. Get banned from Twitter, and you lose your followers and social connections. Change jobs, and you might lose access to professional networks and communication tools.

Web5 proposes Decentralized Identifiers, or DIDs—unique identifiers that you create and control yourself. A DID looks like a long string of characters, but it represents something revolutionary: a digital identity that no corporation can take away from you.

Unlike an email address or social media handle, a DID isn't tied to any particular service or platform. You generate it using cryptographic keys that only you control. It's portable across any service that supports the standard, and it can't be revoked by a company or government authority.

Think of it like having a universal digital passport that works everywhere but is issued by no one. You could use the same DID to log into social media, access banking services, prove your educational credentials, or participate in online communities. The difference is that the identity belongs to you, not to the platforms you use.

Data That Follows You

Having a portable identity is only half the solution. The other half is portable data. Currently, your data is trapped in the platforms that collect it. Your photos live in Apple's ecosystem, your social connections exist on LinkedIn, your purchase history belongs to Amazon. Even when platforms offer data export tools, the exported data is usually incomplete and difficult to use elsewhere.

Web5 introduces Decentralized Web Nodes, or DWNs—personal data stores that you control. Instead of your data living in corporate databases, it lives in your own DWN. Apps request permission to read or write specific types of data, but the data itself remains under your control.

Imagine using a social media app where your posts, photos, and friend connections are stored in your own DWN rather than on the platform's servers. You could switch to a different social media app without losing your content or connections. You could grant multiple apps access to the same data, allowing for competition and innovation without vendor lock-in.

A fitness app could read data from your health DWN to provide workout recommendations. A budgeting app could access your financial data to help with expense tracking. A travel app could use your location history to suggest new destinations. But in each case, you would control what data is shared, with whom, and for how long.

The Technical Foundation

Web5 is built on established internet standards rather than requiring new blockchain infrastructure. DIDs use cryptographic techniques that have been proven for decades. DWNs can be hosted anywhere—on your own server, with a hosting provider, or distributed across multiple locations for redundancy.

The system uses the same cryptographic principles that secure online banking and encrypted messaging. When you create a DID, you generate a pair of cryptographic keys. The private key stays with you and proves you control the identity. The public key can be shared with others to verify your identity and encrypt messages to you.

Verifiable Credentials add another layer to the system. Instead of having to prove your identity repeatedly, credentials issued by trusted authorities can be stored in your DWN and presented when needed. A university could issue a digital diploma that you control. An employer could provide a verified work history. A government could issue digital citizenship credentials.

These credentials use cryptographic signatures to prove their authenticity without requiring real-time verification with the issuing authority. You could prove you have a college degree without the verifier needing to contact your university. You could demonstrate you're over 21 without revealing your exact age or other personal information.

Real-World Applications

The abstract concepts of Web5 become more compelling when you consider practical applications. Take professional networking as an example. Currently, your professional reputation is tied to platforms like LinkedIn. Change jobs, and you might lose touch with colleagues. Move to a country where LinkedIn is blocked, and you lose access to your professional network.

With Web5, your professional identity and connections could be stored in your DWN. Employers could issue verifiable credentials confirming your work history. Colleagues could endorse your skills with cryptographically signed recommendations. You could switch between different professional networking apps while maintaining the same identity and connections.

Consider content creation. Today's influencers are digital sharecroppers—they create valuable content but don't own the audience relationship. A YouTuber with millions of subscribers can lose everything if their account is terminated. Their content, audience connections, and revenue streams all disappear.

In a Web5 world, the content would be stored in the creator's DWN, and the audience relationships would be direct connections between DIDs. A creator could distribute content through multiple platforms simultaneously or switch platforms without losing their audience. The power dynamic between creators and platforms would shift fundamentally.

Healthcare represents another compelling use case. Medical records are currently fragmented across different providers, making it difficult for patients to maintain a complete health history. Changing doctors often means starting over with incomplete information.

Web5 could enable patient-controlled health records. Your medical history, test results, and treatment records could be stored in your health DWN. You could grant access to new doctors, specialists, or researchers while maintaining control over who sees what information. Emergency responders could access critical health information with your permission. Insurance claims could be processed more efficiently with verified medical records.

The Challenges Ahead

Despite its promise, Web5 faces significant obstacles. The most immediate challenge is user experience. Managing cryptographic keys and understanding decentralized systems requires technical knowledge that most internet users lack. Lose your private keys, and you lose your identity—there's no password reset option or customer service number to call.

The solution likely involves user-friendly tools that hide the complexity while maintaining the underlying security. Hardware devices could store keys securely. Social recovery mechanisms could allow trusted contacts to help restore access. Biometric authentication could provide convenient access while keeping keys secure.

Adoption represents another challenge. Web5 requires coordination across multiple stakeholders—identity providers, app developers, hosting services, and users themselves. The network effects that made platforms like Facebook valuable work against new decentralized alternatives. Why switch to a new social network where none of your friends are active?

The answer may lie in interoperability. Instead of requiring users to abandon existing platforms, Web5 tools could work alongside them initially. You might start by creating a DID and using it to log into new services while gradually migrating data and connections to your own DWN.

Business models also need to evolve. Current internet platforms are funded by advertising and data collection. If users control their own data, how will services generate revenue? Subscription models, micropayments, and direct creator economy tools may become more important. The relationship between users and services will need to be more explicitly valuable rather than hidden behind "free" offerings.

Beyond the Buzzwords

Web5 might sound like another Silicon Valley fantasy, but the underlying technologies are already being deployed. Governments are experimenting with digital identity systems based on similar principles. Enterprises are exploring verifiable credentials for employee identification and supply chain management. Developers are building applications that give users more control over their data.

The transition won't happen overnight, and it may not look exactly like the Web5 specification. But the core principles—user-controlled identity, portable data, and decentralized applications—address real problems that affect billions of internet users.

Whether we call it Web5, the decentralized web, or something else entirely, the movement toward user sovereignty over digital identity and data represents a fundamental shift in how we think about the internet. The question isn't whether this transition will happen, but how quickly and in what form.

The internet began as a decentralized network of equals. Over time, it became a centralized system controlled by a handful of powerful platforms. Web5 represents an attempt to return to the original vision while learning from the lessons of the intervening decades.

The technical pieces are falling into place. The remaining challenges are social, economic, and political. Do we want an internet where users control their own data and identity? Are we willing to trade some convenience for digital sovereignty? Can we build sustainable business models that don't depend on surveillance and data extraction?

These questions will determine whether Web5 becomes the foundation for a more user-centric internet or remains an interesting technical experiment. The choice, ultimately, is ours to make.


Web5 represents a vision of the internet where users control their own identity and data rather than relying on centralized platforms. While significant technical and social challenges remain, the underlying principles address fundamental problems with the current web architecture. The success of Web5 will depend not just on technical implementation but on whether users value digital sovereignty enough to embrace new models of online interaction.

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